Made By:Becky Clark
Changed from the original design of Jeanell Bertels, jbertels@mail.community.k12.mo.us
Community R-VI Junior-Senior High School
Junior High Quest
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Made By:Becky Clark Changed from the original design of Jeanell Bertels, jbertels@mail.community.k12.mo.us Community R-VI Junior-Senior High School Junior High Quest |
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Introduction - Task - Process - Learning Advice - Evaluation - Conclusion
Introduction
Large companies pay big bucks for creative and
effective advertising campaigns. You’re lucky enough to have just been
hired by Cyberganda to develop an advertising campaign for one of their
new products. Cyberganda would like to see a variety of advertising types
and techniques employed to promote their product. Your purpose is to develop
an appealing advertisement that generates billions of dollars in sales.
This webquest will help you become a more persuasive person as well as
help you recognize and manage the influential attempts of others.
It will make you a better consumer. You will be able to spot tricks of advertising and avoid falling into traps set for consumers. One famous trap included the subliminal suggestions during movies that caused movie goers to go to the snack bar even though they were unconscious of seeing the images and weren’t even hungry. Effective citizenship requires us to think critically about what we hear, see, and read. Now you can practice how to hear, see, and read propaganda for what it really is.
Task
You will work with a partner to gather information
about advertising and use that information to develop an advertising campaign
for your Cyberganda product. In order to do a quality job on any project,
it is important to research the options. This Cyberganda adventure begins
with a little exploration on the web. You will define propaganda techniques,
make an outline of historical ads, learn the necessary elements in a good
ad promotion, listen to famous slogans, and critique five ads found on
the internet. After you’ve developed an understanding of propaganda techniques,
you’re ready to develop your own ad.
Choose one of the five products included in the Cyberganda portfolio to develop a slogan, skit, poster, website, and packaging. Cyberganda’s portfolio includes the following items: a toy, car, article of clothing, music CD, and book. Your purpose is to choose one of those products and make it appealing to others.
WHAT YOU WILL NEED TO DO -
1. List and define seven common advertising techniques.
2. Find examples of these seven techniques from magazines and the web. Present them to the class.
3. Complete five critiques of different advertisements found on the web.
4. Develop an advertising campaign for your Cyberganda product. It must include four of the following items: slogan, skit, poster, webpage, and packaging.
5. Present your entire project to the class.
Process
Since your grade on this project is determined
by the work generated by a team, you will want to choose a partner that
you can work well with and that you trust. The best problem solving approach
to this project would be to DIVIDE AND CONQUER!!
1) There are many techniques advertisers use
in order to convince consumers to buy products. Some of the more common
techniques of persuasion include the following: bandwagon, transfer, name
calling, repetition, glittering generalities, deck stacking, and snob appeal.
Lookup and define seven popular propaganda techniques. Find and list an
example of each. Use the following websites to determine definitions of
at least seven different propaganda techniques. Be sure to scroll down
to definitions when necessary.
| Commonly Used Advertising Techniques | Definitions | Stark |
| Propaganda Techniques | Research |
Kids Ads |
To look for examples of advertisments go to sites listed under activity #3
2) It is wise to learn from the past, for it
helps us live better in the future. Take a few minutes to explore the history
of advertising. Develop a timeline that outlines at least ten popular advertising
campaigns from the 1920’s through the 1990’s. Be sure to include some war
propaganda from the WWII era.
| Ad Access | Museum | History of Propaganda |  |
| Ad History | Target |
3) Critique five different advertisements. They
can be TV, Radio, magazine ads, Web banners, billboards, etc. Fill in the
Critique Worksheet about each ad you choose to do. Be sure to explore and
enjoy ‘critically’ as many ads as you have time for.
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4) This is were you get to use your newly gained
knowledge and innate creativity to develop your own Cyberganda advertising
campaign. Choose one of the following products: toy, car, candy, clothing,
or a music CD. Develop an advertising campaign that will knock the socks
off Cyberganda executives. Your portfolio should include four of the following
products: slogan, poster, skit, website, or packaging.
| Index | Components | Funsite |
| Something to Do | Goodone |
5) Present your advertising campaign for your product. Pretend that your classmates are Cyberganda executives and you have to sell them on your campaign. Follow the grading rubric.
Learning
advice
This looks like a huge undertaking and it is.
Don’t be overwhelmed. You will have plenty of class time to complete this
endeavour. It is intended that you have fun exploring many different advertisement
tactics. The best approach to this problem would be to simply divide and
conquer!!!Have Fun!!!
Evaluation
Students will be evaluated using a Critique
Sheet
Conclusion
By accomplishing this webquest, you will have
gained a solid foundation in making critical decisions regarding attempts
of persausion. Hopefully, you will be able to make buying decisions on
your personal needs as opposed to the influence of advertising. Remember,
advertisers spend their lives trying to figure out how to get you to spend
your hard earned money.